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Hello & Welcome

I'm

About me

Caroline W. S.

Software Developer
AI for Business Specialist
UX Designer

Caroline W. S. at a professional event

Brand + technology + direction

Solutions that change how your brand is seen and remembered by your customers.

I build websites, software and digital experiences that connect your brand, technology and the real needs of your business.

Let's transform your digital presence

Services / Project-based pricing

Built for your
next move.

Brand, websites and custom software designed around your business. Clear scope, thoughtful design and ownership of what we build.

01 / IdentityBRAND

Brand identity

A clear, distinctive brand built to be recognized and remembered.

Starting at

$950 USD

One-time project fee.

  • Brand discovery and direction
  • Logo and visual identity system
  • Colors, typography and applications
  • Essential brand guidelines
Explore work

02 / PresenceWEBSITE

Business website

A distinctive, responsive website that makes your business easy to trust and understand.

Starting at

$1,800 USD

One-time development fee.

  • Strategy, UX and visual design
  • Responsive page development
  • Motion and clear calls to action
  • SEO foundations and launch setup
Explore work

03 / EfficiencySOFTWARE

Website + system

Your digital presence and business workflows connected in one purposeful solution.

Starting at

$3,800 USD

Final quote depends on integrations and scope.

  • Custom website and interface
  • Client, lead or operations workflow
  • Role-based access where needed
  • Documentation and handover
Explore work

All prices are starting estimates in USD, not fixed quotations. Hosting, domains, third-party subscriptions and optional maintenance are quoted separately. Your project scope and ownership terms are defined in writing before work begins.

Learn about my approach
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Portfolio / Selected work

Ideas with
form and purpose.

Every business has a story. I turn that story into brands, websites and software built around the people who use them.

4 projects shown.

01 / ASI CAPITAL
ASI CapitalSPECIALIZED FINANCIAL CAPITAL
Strategy made visible.

Branding · Corporate website

ASI Capital

A brand identity and digital presence that communicate trust, clarity and financial expertise.

Explore the project

The challenge

Make complex financial solutions easy to understand while staying true to the company's positioning.

My role

  • Visual identity and brand guidelines.
  • Corporate website design and development.
  • Service architecture, content and experience across screen sizes.
Visit website (opens in a new tab)
02 / AUTOPERFECT CANOAS
AUTOPERFECTFROM FIRST CONTACT TO DAILY OPERATIONS.
An experience that goes beyond the website.

Website · Customer experience · Software

Autoperfect Canoas

A digital presence and tools that connect service selection with customer care and daily operations.

Explore the project

The challenge

Connect automotive services, customer orders and the way the business runs.

My role

  • Website design and development.
  • Service selection and order handoff through WhatsApp.
  • Workflows for customers, staff, scheduling and management.

SMEZI case #0626AP · Software in development.

Visit website (opens in a new tab)
03 / ZAC ASSESSORIA
ZACASSESSORIAEXPERTISE THAT OPENS DOORS.
A bridge between brokers and the insurer.

Brand · Communication · Website design

ZAC Assessoria

Visual direction and communication that turn insurance expertise into clear, approachable support for brokers.

Explore the project

The challenge

Clarify the advisory team's role as a bridge between brokers and the insurer, highlighting expertise, care and opportunity.

My role

  • Visual guidelines and brand voice.
  • Website design and corporate messaging.
  • Social media content planning and creation.
04 / INDEPENDENT PROJECT
SMEZISMART SYSTEMS. MADE EASY.
Technology shaped around the business.

Strategy · Branding · Software

SMEZI

My custom software brand: bringing digital presence, operations and creative work together in simpler experiences.

Explore the project

The idea

Start with how each company actually works and build tools that fit its processes.

My role

  • Concept, positioning and visual identity.
  • Experience design, website and platform development.
  • Customer, project, proposal and management workflows.
  • Brand Studio: creative work guided by each brand's identity.

Independent project · Platform in development.

Strategy, design and technology. From the first why to the final detail.

CONTACT / LET'S CONNECT

Let's make something work.

Have a project in mind? Let's discuss what we can build together.

WhatsApp ↗
Email Coming soon
LinkedIn Coming soon
Social media Coming soon