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About me

Caroline W. S.

Software Developer
AI for Business Specialist
UX Designer

Caroline W. S. at a professional event

Brand + technology + direction

Solutions that change how your brand is seen and remembered by your customers.

I build websites, software and digital experiences that connect your brand, technology and the real needs of your business.

Let's transform your digital presence

LESS FRICTION. MORE ROOM TO GROW.

What's holding
your business back?

A brand that no longer fits. A website that misses the point. A routine held together by workarounds.

Pick what sounds familiar. Let's find a better way to make it work.

Scattered tools

One connected workflow.

A custom system that brings the information, people and tasks your business needs into one flow.

Explore the solution
Choose a challenge. Watch the next move.

Portfolio / Selected work

Ideas with
form and purpose.

Every business has a story. I turn that story into brands, websites and software built around the people who use them.

4 projects shown.

01 / ASI CAPITAL
ASI CapitalSPECIALIZED FINANCIAL CAPITAL
Strategy made visible.

Branding · Corporate website

ASI Capital

A brand identity and digital presence that communicate trust, clarity and financial expertise.

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The challenge

Make complex financial solutions easy to understand while staying true to the company's positioning.

My role

  • Visual identity and brand guidelines.
  • Corporate website design and development.
  • Service architecture, content and experience across screen sizes.
Visit website (opens in a new tab)
02 / AUTOPERFECT CANOAS
AUTOPERFECTFROM FIRST CONTACT TO DAILY OPERATIONS.
An experience that goes beyond the website.

Website · Customer experience · Software

Autoperfect Canoas

A digital presence and tools that connect service selection with customer care and daily operations.

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The challenge

Connect automotive services, customer orders and the way the business runs.

My role

  • Website design and development.
  • Service selection and order handoff through WhatsApp.
  • Workflows for customers, staff, scheduling and management.

SMEZI case #0626AP · Software in development.

Visit website (opens in a new tab)
03 / ZAC ASSESSORIA
ZACASSESSORIAEXPERTISE THAT OPENS DOORS.
A bridge between brokers and the insurer.

Brand · Communication · Website design

ZAC Assessoria

Visual direction and communication that turn insurance expertise into clear, approachable support for brokers.

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The challenge

Clarify the advisory team's role as a bridge between brokers and the insurer, highlighting expertise, care and opportunity.

My role

  • Visual guidelines and brand voice.
  • Website design and corporate messaging.
  • Social media content planning and creation.
04 / INDEPENDENT PROJECT
SMEZISMART SYSTEMS. MADE EASY.
Technology shaped around the business.

Strategy · Branding · Software

SMEZI

My custom software brand: bringing digital presence, operations and creative work together in simpler experiences.

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The idea

Start with how each company actually works and build tools that fit its processes.

My role

  • Concept, positioning and visual identity.
  • Experience design, website and platform development.
  • Customer, project, proposal and management workflows.
  • Brand Studio: creative work guided by each brand's identity.

Independent project · Platform in development.

Strategy, design and technology. From the first why to the final detail.